The conversation at work the other day went something like this:
Th: It's next year's…
HC: Oh, is it next year's? It looks like this year's.
I'm all for consistency of "branding" (dreadful word, but it's the technical term the marketers use), the template is a pretty one, and no one adores the "Life Amplified" slogan more than I do. I've never come across a better encapsulation of the essence of opera – it just seems so apt.
But when people who hang around in the realm of music mistake one year's brochure for another then something's wrong. Perhaps Opera Australia could take a leaf from the book of those who design magazine covers. (Keep a consistent masthead, sure, but stimulate the reader's desire for the new issue with a truly distinctive colour scheme and imagery.) Do they really want to give people the impression that it's the same-old same-old that they're "amplifying"?
Perhaps in 2010 they can ask the designers to break out the cool tones? Emerald green, maybe? Or Chinese blue?