Theatre-goers are younger (slightly), they seem to be more hip and often better dressed, and – this is the important part – at interval they are 96.3 per cent more likely to be talking about the actual play.
Postscript…
This is really just a prelude to me waxing lyrical about how much I loved loved loved Long Day’s Journey into Night, an act which must be postponed since it’s seven minutes to pumpkin hour.