This year my orchestra is playing Mozart’s Piano Concerto in C major, K467. The concerto has a nickname but it’s not Mozart’s, and it rankles a lot of musical people who’d like to see it disappear. (The nickname not the concerto.)
I was reminded of this today, and so I offer you the Six Stages of a Nickname
1. Non-Name
Ein klavier konzert
2. Appropriation
Keep in mind that it wasn’t some obscure, languishing work that film-maker Bo Widerberg adopted for his soundtrack in 1967.
3. Nickname
At first, when the film is current, smart concert and record marketers tack on the name as a label for the concerto. As is generally well-known, any abstract work with a nickname (authentic or not) has an easier path to audience affections and recognition. This is proven yet again.
4. Shifting Fashion
The source film dates and makes its way to a dusty “Classics” shelf at the video shop. The nick-named concerto remains a concert staple, partly because of its inherent strengths (it was always going to be popular in the repertoire), partly because of the residual audience familiarity built up and then exploited via use of the nickname.
5. Role Reversal, or Perhaps Perplexity
(a) The situation reverses: instead of audiences hearing the music in the film and seeking it out in concerts and recordings, they instead encounter the nickname via the music and read its explanation in program and liner notes. They just might at some point, out of curiosity, rent the movie. (I did. Eventually.) The nicknamed concerto has, quite incidentally, become a promotion for an old film.
(b) Then, with the further passage of time (sooner in some parts of the world than others), it transpires that very few know the origin of the nickname at all. Perhaps – and why not! – they assume the nickname refers to a dedicatee, like Beethoven’s Razumovsky Quartets.
6. Rejection
Increasingly – and this is surely a sign of the times – the nickname is being rejected. In the 1980s we were urged to grin and bear it (the nickname is very handy and it’s here to stay). Thirty years later concert promoters and record labels are less and less likely to list the nickname in any way that grants it legitimacy. My orchestra, for example, no longer includes the nickname as part of the concerto’s title in its repertoire index or publicity listings. On the other hand, we’d be nuts to deny a famous label to which a good portion of the concert audience still responds. So the nickname is mentioned in passing in the brochure copy, and will certainly warrant a fleeting reference somewhere in the program notes.
My thoughts: first, nicknames are mighty useful and, whether we like it or not, they have a demonstrable effect on the reception of the music. Mozart’s contemporaries knew that, and there are plenty of 18th-century works that were given nicknames by the public or by canny publishers. Second, there’s no shortage of nicknames whose origins are irrelevant or uncertain or forgotten – ‘La passione’, for example – but we still use them. On those grounds, maybe we’re too harsh on this legacy from the 1960s. All the same, I’d like to see it fade away.
By the way, our soloist this year hasn’t seen Elvira Madigan. He’s not sure he really wants to!